Ad Redesign

Every so often I come across an ad that compels me to redesign it. Here they are.

DISNEY+: I came across this moving Disney+ ad on Instagram (left) and decided to redesign it (right). I thought there was too much information that took away from the initial goal: to save 75% off Disney+. In fact, it’s the smallest element when it’s the most important part of the ad. This is placed in between stories so the race against the clock is…serious because you want the viewer to stop not skip. (Personally, I’d play on nostalgia and piece together a video medley of old shows and movies you can watch on the app buuut back to the copy).

• I made “save 75%” the headline because when you’re lying sideways in bed scrolling, it’s the first thing you’ll see.

• I edited and enlarged the original copy to prioritize the information needed to make a decision. I took out limited limited-time offer because it sounded like a radio ad. This can be added to the landing page.

• The CTA matches the headline and it would be clickable because Instagram allows you to add link stickers. Swiping up to signup might work better on reels.

• I’d also change the background color to a Tinkerbell Green or Cinderella Blue. A lot of companies are using some variation of the same navy blue. But, that’s a story for another day.

I’m curious about the numbers this ad brought in since the promo ended 5 days ago.