Justworks Mobile Empty States
I collaborated with designers and product managers to redesign the empty states in the Justworks mobile app. The goal was to make the experience concise and informative.
To construct the experience, I researched and asked questions like, “What needs to be communicated?” “Where is the user coming from? Where are they going next?” “Does action need to be taken?”
I chose some of my favorite and most impactful screens below. The original is on the left and the final is on the right. The copy for each screen is in the caption.
Goal: to let users know they need to create expenses before requesting reimbursements.
Original
Headline: Expenses on the go
Body: When you pay out-of-pocket for valid, non-taxable business expenses, create an expense then add all the details. Once all of your expenses are created, head to the Requests tab to create a new reimbursement request.
Solution: Led with a question to provide a concise answer. I needed to consult legal for the final copy so I asked “What’s the easiest way to review?” “What words need to stay in?” After Slacking the copy over, the response was, “valid business-related purchase.”
Final
Headline: Expenses on the go
Copy: Made a valid business-related purchase with your own money? Create an expense then head to the Requests tab for reimbursement.
Goal: to notify users that their benefits were not sponsored by Justworks without using too many negatives.
Original
Headline: No benefits available
Body: If that's not right, contact your admin to sort it out.
Solution: I asked two questions: “Can the admin really sort it out?” and, “Why would a user see this?” This helped my team become clear about what needed to be said and think about the validity of the statement. I found nothing could be done if the company doesn’t use Justworks for their employee benefits. I asked the engineering manager if it was possible to add the company name for personalization, and the answer was yes. :)
Final
Headline: No benefits available
Body: [company name] doesn't offer benefits through Justworks.
Goal: to let people know their benefits couldn’t be viewed in the app.
Original
Headline: Benefits through Ease
Body: If you are not enrolled in health insurance though it is managed by NFP through Ease. Ask your admin for your Ease team name and then go to Ease to manage your coverage.
Solution: I made the headline actionable and condensed the body. Looking at it with fresh eyes, I would’ve specified the Justworks website. I enjoyed finding the best way to communicate this because there were so many possibilities.
Final
Headline: Log in on a computer
Body: View your benefits on the web. For the best experience, use a desktop computer.
